Experiment in progress · Merroir™ wipe

our minds and bodies are wired for water.

that's why you do your best thinking in the shower.

Shower Thoughts™ transforms mindful moments into meaningful innovation, rethinking body care formulas, materials & rituals through a water-first lens.

Let's keep you fresh and the ocean clean. Our newest experiment is a wet wipe made from seaweed, designed to dissolve in the water you're already using. Take the Mind Your Water™ pledge to join the waitlist and be first to try it.

Curious what's in the wipes you use now? Check your wipe →

conscious x convenience
The waitlist is a pledgeTakes 30 seconds
Mind Your Water™

Mindfulness is the practice of paying attention on purpose in the present moment. How can you be mindful of water today?

I understand that all waterways lead to the ocean. I will be mindful every day of what I:
In support of the Shower Thoughts™ mission to protect and restore the world's bodies of water, starting with the way that I care for my own.
Water is where I
Water makes me feel

First-wave members get samples, Lab Notes and a founding price. Unsubscribe any time.

First samplestry it before launch

Sample packs go to the first wave, starting with people who share.

Lab Noteswatch us test it

Dissolution videos and results as they come in.

Your voteshape the wipe

Help choose the scent, size and first formats.

Founding pricelocked in at launch

A founding price on your first order.

Take a moment
just for you

Water has a way of slowing us down and pulling us into the present. It cleanses our bodies, relaxes our minds, creating the perfect space for clarity. When we're in a blue state of mind, undistracted, we flow. Unlocking our creativity, connection and collective wellbeing.

we are wired for water. we are made of water. we protect what we are made of.
  1. 01 · In the showerthe thought

    What if a wipe could disappear in the water you're already using?

  2. 02 · In the labthe experiment

    Merroir™, a seaweed material, made into a wipe. We're testing how it dissolves, how it feels on skin and how it behaves in water.

  3. 03 · In your handsyou

    First-wave members try it, tell us what works, and help decide what we change.

Two more ways to make waves

for you, and for your organization.

For you · The Wipe Switch

your wipes have a story. want to read it?

Snap your pack or paste the product page. We read the label, find the fibres, check the claims and show you what's there.

Your wipe reportExample

Example Brand · Cleansing Makeup Wipes

Makeup wipe · polyester, viscose · plastic soft pack

1Less waterNot disclosed
2No plasticPlastic fibres listed
3Less wasteSingle-use + plastic pack
4End-of-life safetyPlastic may persist
5Claims to watch2 to watch
Check my wipeNo account needed.
For organizations · The Ocean Share

your brand. our material. 52% back to the ocean.

52%

of the programme's net profit goes to ocean literacy projects and the people doing that work.

[Your organization] wants to keep you fresh and our oceans clean. Powered by Merroir™
Event giftsMakeup-remover wipesHotel amenitiesSheet masksCocktail napkins
Partner with Merroir™Every pack carries an impact receipt.
The moment it owns

how do you reset?

For when there's no shower in sight. Grab it, freshen up, get on with your day.

06:40 · Departures

Red-eye reset

Fresh face before the meeting, with no hotel room yet.

12:15 · Post-workout

Gym, no shower

The lunch-hour workout, without the full change.

23:50 · Lights out

Makeup off

Too tired for a full routine. Still kind to your skin.

conscious x convenience

What the experiment has to prove

four promises. we'll show the proof for each.

Each one is a design goal under test, not a finished claim. We'll publish every result as it comes in, good or bad.

less water

Seaweed grows in seawater, with no irrigation. We're measuring the freshwater used to process it and working to cut it.

Measuring now

no plastic

Made from seaweed, with no plastic fibres. We'll publish independent composition testing before we say it on the pack.

Testing composition

less waste

Designed to dissolve in sink, shower and bath water, so it doesn't stay intact as waste.

Dissolution trials

safe for both bodies

Water-safe chemistry and skin-safe formulas, checked on both sides: patch tests for you, aquatic tests for the water.

Test panel scoped
70/70 · Our founder's ethos

we are bodies of water, like the planet.

What goes down the drain flows to rivers, lakes and the ocean, and can find its way back to us through what we drink and eat. So we design for both bodies of water: yours and the planet's.

71%of Earth's surface is covered by water.
60%+of the adult human body is water.
Straight answers

questions we get asked

What is Shower Thoughts™?

Our innovation lab. We turn ideas that start in the shower into numbered experiments, test them with science and real people, and only launch what works.

Is it flushable?

We don't call it flushable yet. That word needs certification from the water utilities' own test (IWSFG PAS 3), and we'll only use it if we pass. Until then, please put used wipes in the bin.

What is it made of?

Merroir™, our patent-pending material made from seaweed. We'll publish the exact source and composition for each product, including whether every ingredient is plant-based or vegan.

When can I get it?

Our first launch is with luxury hotels in Switzerland. First-wave members get samples and first access before it reaches stores and online.

Will it work as well as my current wipe?

That's what testing is for. First-wave members try it and tell us. We'll share what we change based on what you say.

What happens to my email?

We'll use it to send first-wave updates and sample news. Unsubscribe any time. We don't sell or share it.

Mind Your Water™

let's keep you fresh and the ocean clean.

take this moment just for you.

thinkshowerthoughts.co