The image features the text 'shower thoughts' in a playful, bold font.

Something waterless is about to drop

If you do your best thinking in the shower and want to use less water every day, this is for you. Join our waitlist to be first to access our no-rinse personal care designed for mindful routines and a lighter water footprint.

Join the Storm
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At Shower Thoughts™ we are reimagining your personal care products and rituals through the lens of water: what you rinse, what you flush and how we wash. We believe that we shouldn’t have to compromise consciousness or convenience when it comes to our body care routines.

On the surface
We are a circular, blue beauty company inspired by the human–ocean connection, designing to create a positive impact.

Below the surface
We are a marine biotechnology company innovating at the intersection of water wellness, personal care and advanced materials.

Our mission is simple to protect and restore the world’s bodies of water, starting with the way that we care for our own.

Body care for every body of water, yours + the planet’s

Shower Thoughts™ Pre-Launch Gift Card Shower Thoughts™ Pre-Launch Gift Card Shower Thoughts™ Pre-Launch Gift Card Shower Thoughts™ Pre-Launch Gift Card Shower Thoughts™ Pre-Launch Gift Card Shower Thoughts™ Pre-Launch Gift Card
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Shower Thoughts™ Pre-Launch Gift Card

No-Rinse Body Care for Every Body of Water

No-Rinse Body Care for Every Body of Water

Shower Thoughts™ Pre-Launch Gift Card

Shower Thoughts™ gift cards can be used toward any of our upcoming playful, water-inspired, product drops, designed to move you through the world consciously and confidently.

Each product is a numbered experiment, a Shower Thought bottled and channeled into meaningful innovation. From your morning shower to a quickie refresh on-the-go, or while out chasing your next adventure, every drop invites you to consider: what you rinse, how you wash, and what you leave behind.

Buy now and support the creation of regenerative, water-safe formulations and materials designed to return to nature without a trace. Be among the first to experience the future of water wellness and maybe get a little inspiration along the way.

From CA$25.00, available in multiple values. Redeemable upon product launch.

Now you’ll be thinking about us in the shower and brainstorming more ways to mind your water

Abstract background with colored bubbles and oil droplets in water, featuring blue, pink, white, and orange hues.

Water Sparks Creativity

Water has a way of slowing us down and pulling us into the present. It cleanses our bodies and relaxes our minds, creating the perfect space for clarity. When we’re in a blue state of mind, we flow, undistracted and open to inspiration. It’s why our best ideas happen in the shower.

Our water-responsible products elevate everyday rituals, blending sustainability with high performance. Our proprietary materials are designed to break down beautifully in waterways and natural ecosytems, returning to nature without a trace.

We’re setting a new standard for the responsible production, consumption, and promotion of products for a water-safe world. Calling individuals and businesses to use less water and what we do use, to use mindfully.

Every drop counts. Got Shower Thoughts? Let’s hear them!

join the storm